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Alexander McQueen store, Los Angeles, by William Russell

Architect William Russell of Pentagram has completed a new store for fashion designer Alexander McQueen on Melrose Avenue in Los Angeles. A sculpture of a human figure by Robert Bryce Muir (below) is...

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Margaret Howell store by Pentagram

A new store designed by architect William Russell of Pentagram for clothing designer Margaret Howell opened in Paris last week. A continuous rail displays the clothing alongside objects and furniture...

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Competition: five copies of Conundrums by Harry Pearce to be won

Dezeen and design firm Pentagram have got together to give away five copies of Typographic Conundrums by Pentagram partner Harry Pearce. The book is a collection of typographic puzzles that have been...

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Super Contemporary interviews: Daniel Weil

In this video interview filmed by Dezeen for the Design Museum in London, designer Daniel Weil of Pentagram talks about the design community in London through the decades (see movie below). The...

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Pentagram rebrands MIT Media Lab with grid-generated glyphs

Design agency Pentagram has used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology (MIT)'s research centre (+ movie). Pentagram designers Michael...

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Pentagram's first music video features retro keyboard graphics

Music: vintage Yamaha PSR-110 keyboard graphics form a kaleidoscopic moving collage in design agency Pentagram's first ever music video, created for Jesse Hackett's track Dump Run. The video was...

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Snoop Dogg launches edible marijuana range with branding by Pentagram

US rapper Snoop Dogg has launched a line of edible cannabis products with packaging designed by Pentagram to skirt around US laws on controlled substances (+ slideshow). US rapper Snoop Dogg unveiled...

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Pentagram brings Mastercard into the digital age with pared-back logo redesign

Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company's first branding redesign in 20 years. The new design retains the two overlapping red and...

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Pentagram-designed branding aims to help eradicate "tampon tax"

A partner at New York agency Pentagram has created the visual identity for an organisation set up to lobby the US government on the controversial tax on menstrual products. Paula Scher designed the...

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Pentagram draws on Pink Floyd history to create visual identity for new label

Design agency Pentagram has expanded on iconic album artwork by the duo Hipgnosis to create a visual identity for Pink Floyd Records. The new alphabet was created in both solid and outline versions The...

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Frank Lloyd Wright architecture school gets new name and branding

The Frank Lloyd Wright School of Architecture is being renamed the School of Architecture at Taliesin, as part of its break from a foundation established by the architect nearly 70 years ago. The Frank...

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Pentagram gives The National's new album a corporate-looking visual identity...

Pentagram's Luke Hayman has collaborated with American rock band The National to design the album cover and promotional material for new record Sleep Well Beast, out today. The project saw Pentagram...

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Pentagram creates new visual identity for London Design Festival

Pentagram partner Dominic Lippa has produced his 11th consecutive identity for the London Design Festival, using red neon letters. Taking influence from the "uniqueness of London's unlikely urban...

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Pentagram designs rebrand for Battersea Dogs & Cats Home

Watercolour illustrations designed by Pentagram provide the new visual identity for Battersea Dogs & Cats Home, now known simply as Battersea. The animal charity, founded in 1860, commissioned...

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Pentagram creates ever-evolving brand identity for tech company Cytora

Pentagram has given insurance tech company Cytora an animated visual identity that aims to demystify how the business works. Cytora is the developer of a proprietary "risk engine" that allows insurers...

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Pentagram rebrands Nashville art museum with 1930s-influenced logo

Pentagram's Austin studio has included an "art deco-style" letter S in this new identity for an art museum in Nashville, Tennessee, taking cues from the 1930s building it occupies.  Design agency...

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Pentagram models US Library of Congress logo on bookends

Pentagram's New York office has updated the visual identity for America's Library of Congress in Washington DC, with a shape-shifting logo that resembles stacks of books and bookends on a shelf. The...

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45 designers create flags to "celebrate the independent spirit of Bankside"...

Flags by designers including Morag Myerscough, James Joyce, Alan Kitching and Supermundane will fly during this year's London Design Festival, to showcase the creativity of the Bankside Design...

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Pentagram evokes speed with branding for online car shop Vroom

The silhouettes and movement of speeding racing cars influenced the slanted lettering of this wordmark, designed by Pentagram's New York office as part of a rebrand for an online auto trader. Pentagram...

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Pentagram and Map create bold visual identity for Graphcore's computer hardware

Pentagram and Map have set out to prove that computer hardware doesn't have to be "cold, dark boxes", by designing colourful products for machine-learning technology startup Graphcore. The two design...

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Pentagram prints stencil-style supergraphic across ICA Boston

A logo resembling "stencil letterforms" is printed on the exterior of the Diller Scofidio + Renfro-designed art gallery on Boston's waterfront, as part of a major branding overhaul by graphic design...

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Yuri Suzuki and Pentagram drop anti-Brexit acid house album

Japanese artist Yuri Suzuki has released an acid house record and corresponding video protesting Brexit and the rise of anti-immigrant mentality. Called Acid Brexit, the three-track album and video is...

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Mastercard drops name from logo in subtle brand refresh by Pentagram

Pentagram has removed Mastercard's name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital...

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Pentagram deconstructs Slack's hashtag logo in rebrand

Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort. Slack enlisted graphic design agency Pentagram to...

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Pentagram creates Flight Center font for hotel in Eero Saarinen's JFK airport...

Lettering used in Eero Saarinen's 1960s TWA Flight Center at John F Kennedy International Airport in New York provided the cues for the branding of the new hotel in the terminal building. Graphic...

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Yuri Suzuki gives Raymond Scott's Electronium electronic sequencer an AI...

Japanese designer Yuri Suzuki has reimagined a sixty-year-old electronic sequencer machine as a physical piece of music software that uses artificial intelligence to generate melodies. The software...

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Pentagram creates "21st-century identity" for Yahoo

Pentagram has redesigned Yahoo's logo and branding to give the search engine a "bold and confident" identity for the 21st century. The logo has been designed to be more simple and flexible than the...

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Pentagram and Yoto design screen-free audio player for children

Tech startup Yoto teamed up with Pentagram to develop an interactive audio toy that plays stories, music, radio and podcasts for children without the need for a screen. Yoto CEO Ben Drury and CCO Tom...

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Pentagram designs branding for CBD sparkling drink Fountain to "stand out"

Pentagram has created the brand identity for Fountain, a craft CBD sparkling-water drink, to feature curving lines modelled on the shape of the letter "f". Fountain is a New York City drink brand of...

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Pentagram "future-proofs" Thames & Hudson with latest rebrand

Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". Design agency Pentagram was tasked with creating new branding...

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Paula Scher covers High Line in green dots to encourage social distancing

New York's High Line park has reopened to the public following coronavirus lockdown with 1,000 painted green dots graphic designer Paula Scher created as markers for social distancing. The High Line...

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Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. One year in the making, the new branding aims to...

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Pentagram creates new visual identity for The Moholy-Nagy Foundation

Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work....

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Pentagram designs "future-proof" sonic logo for digital music standard MIDI

MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. The logo for MIDI, which stands for Musical...

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Designers experiment with traditional tile-making techniques for Pentagram x...

Partners at design consultancy Pentagram have created a collection of contemporary tiles and objects for Mallorcan tile brand Huguet, which is on show at London Design Festival and includes...

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Pentagram works with child refugees to design Ambessa Play flashlight kit

Design studio Pentagram has partnered with social enterprise Ambessa Play to create a DIY flashlight that will be sent to children in refugee camps. The Ambessa Play flashlight can be assembled from a...

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Five key projects by sound designer and Dezeen Awards judge Yuri Suzuki

Pentagram sound design partner Yuri Suzuki has joined Dezeen Awards 2023 as a judge. Here, he selects five key projects that best reflect his work. Suzuki uses sound and visual language to examine the...

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